Does Amazon have a fake review problem?
Does Amazon have fake review problem?
From counterfeit products to fake N-95 masks, from rising prices to disappearing orders, shoppers on Amazon are increasingly in need to proceed with caution before clicking Buy Now.
Since Amazon’s early days, reviews are the only metric customers rely on to determine a product’s quality and authenticity. It turns out that many of these views are unreliable.
The review system is still broken today. Before the pandemic, the usual benchmark around our average false assessments was 30%. The standard has already approached 35%, 40%.
Burst of Fake Reviews Flooded In other E-commerce Web Stoes:
In recent years, thousands of fake reviews have flooded Amazon and Walmart, eBay, and others, but sales figures have soared. And as buyers stay at home, online orders have increased by 57% since the same period last year and the number of reviews has increased by 76%.
how will you know what you’re buying?
There is an element that you simply want to trust in these stars and numbers, because if you can’t trust that, how will you know what you’re buying? From Facebook groups where bad actors request positive paid reviews to bots and click farms who vote positively for negative reviews to take away the competition, fake reviews have increased sales of unsafe products, caused major brands to shut down with Amazon, and hurt their business. legitimate sellers.
We decided to find out why fake reviews have infiltrated Amazon
We cannot compete. We cannot reveal our products that are new, innovative, and truly valuable to consumers because other products that are not so good are playing this revision manipulation game. We decided to find out why fake reviews have infiltrated Amazon, how customers can identify an unreliable review and what the trillion-dollar and other companies are doing to stop them.
Ratings on Amazon products saying, most demanding one! Does it?
A big draw on competitors like Walmart, Target, and eBay is that Amazon listings tend to have hundreds or even thousands of reviews, rather than just a handful. It’s so easy, no matter what site you’re on, simply saying that the most comments with the most stars means the highest level of happiness. It is simply not the case.
not really customers
If these Amazon customers are not really customers or if they are an organization of paid individuals who just sit and go five stars, five stars, five stars, that doesn’t tell me anything significant about the product.
Software company Bazaar analyzed a study of 10,000 consumers at the end of last year. 42% of consumers say that false reviews of the brand itself would cause them to lose confidence. 82% of those consumers are saying that it would make them never buy that brand again.
real criticisms are increasingly difficult
The problem is that false and real criticisms are increasingly difficult to distinguish. When you have no reason to think it is a false criticism, it is when the consumer is most at risk. And, as shoppers increasingly look online for things they would normally like to buy in person, such as nursing wraps made by Simple Wishes, there is a greater chance of serious repercussions when purchasing a counterfeit or low-quality product. .
Amazon is full of false-positive comments
And if the product page on Amazon is full of false-positive comments, customers won’t know how to stray. We see comments from people saying their breast tissue was torn, irritated, and bleeding from irritating seams. And, you know, we see things like that or how this product broke or tore after I used it three times. You see real criticism comes up and suddenly, there will be massive positive criticism.
high rating can also trigger the coveted Amazon’s Choice label
A high rating can also trigger the coveted Amazon’s Choice label, although Amazon has said it will delete the label if a product is not adhering to the policy. Amazon prohibits any attempt to manipulate the ratings and has told CNBC it will suspend, ban and take legal action against those who violate these policies.
For any criticism, even the most genuine, it is always worth asking why someone is writing this criticism?
What is the incentive to write this review? Free products and payments are increasingly common incentives.
Vendors request paid per game ratings through popular Twitter accounts and Facebook groups with thousands of members. So I joined some of these groups just to snoop.
Social Media Groupds Made for Amazon Products Reveiws and Refunds:
And in the first groups I joined, there were five different posts from our competitor asking for a review. I felt like I had found gold in my competitor there, I reported it to Amazon and nothing happened.
UCLA and USC released a study in July that found more than 20 Facebook groups related to false analysis, with an average of 16,000 members. On more than 560 posts per day, sellers offered a refund or payment for a positive review, usually around $ 6.
Amazon told CNBC that it works with media sites.